SiteTrail vs. IssueWire

Looking for the best press release distribution service for your business? Find out whether SiteTrail or IssueWire is the best option.

Discover how they measure up in this side-by-side comparison review as we look at pricing, ease of use, features, and their customer services.


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SiteTrail vs. IssueWire: Which Is Better?

Before we dig into this review, let’s first outline which is the better overall deal.

While Sitetrail charges $99 for its basic package, IssueWire offers a free first-time single press release but does not include distribution to news platforms. Go with Sitetrail (the winner) to get unlimited channel and country distribution and your press releases edited by the expert team at Sitetrail.

If you want the best press release distribution, visit Sitetrail.

If you want access to more news platforms and don’t mind writing your own editorial or paying extra for their team to write it, visit IssueWire.

Read our Best Press Release Distribution Service 2021 review to find the right press release distribution for your business’s specific needs.

What Do SiteTrail and IssueWire Have in Common?

By all accounts, both SIteTrail and IssueWire have quite a bit in common. 

Here is a list of some of their commonalities:

  • Price: Both are affordable options. 
  • Ease of Use: Sitetrail and IssueWire have user-friendly websites,  making it easy to distribute a press release.
  • Features: Both companies offer additional services that enhance the value of their packages. These include digital distribution, syndication, and more.
  • Customer Service: Both Sitetrail and IssueWire have a customer support network that can answer difficult questions and walk you through the process of distributing your press release.

Side-by-Side Comparison

SiteTrail: Prices

  • Basic – $99
  • Business – $299
  • Popular – $999
  • Premium – $2,950

IssueWire: Prices

  • Free – $0
  • Tier 1 – $21
  • Tier 2 – $45

SiteTrail: Ease of Use

  1. Visit the Sitetrail website
  2. Click on “Press Release Services” 
  3. Decide on a package 
  4. Order Now

IssueWire: Ease of Use

  1. Pay a visit to IssueWire
  2. Click on “Pricing”
  3. Select a PR quantity and package
  4. Click “Order Now”

SiteTrail Features

  • Basic 700-word press release, five-channel syndication, distribution to one Google News and one US-based news site, Google News indexing, and online distribution.
  • Business Two 700-word articles, unlimited global syndicates, Google News indexing, and RSS syndication to over 40 media outlets and to its network of industry-specific journalists.
  • Popular Two 700-word articles, delivery to unlimited channels and countries, two Google News indexed articles, basic SEO service, and RSS syndication to over 40 media platforms.
  • Premium — Five 700-word news articles, five Google News indexed articles, unlimited distribution channels (including APNews, Business Insider, and Yahoo Finance), multiple countries, advanced SEO service, and RSS syndication.

IssueWire Features

  • Free — Distribution to Google, Yahoo, and Bing. The press release will also receive an SEO audit.
  • Tier 1 — Everything in the free package, plus 145+ media placements, Google News and Apple News distribution, promotion to target audiences, and social media sharing.
  • Tier 2 — Everything in the Tier 1 package, plus 195+ media placements and access to IssueWire’s premium news network.

Both Sitetrail and IssueWire exhibited helpful customer service when we reached out to them. Though Sitetrail only offers online support, the support is available 24/7.

SiteTrail

Sitetrail offers just online support. 

  • To reach them online, visit their website and click on “Contact.” You’ll be prompted to fill out a form. They accept online support requests 24/7, 365 days a year.

IssueWire

IssueWire offers email support and chat support. 

  • To reach them by email, email them at info@issuewire.com
  • To reach them by chat, visit the IssueWire website and click on the chat icon in the bottom right corner.

Customer Reviews

Here are some customer reviews for Sitetrail and IssueWire from trustworthy third-party online review sites.

SiteTrail

Listed below are some legitimate reviews from the Trustpilot website written by customers who have used Sitetrail to help spread the news about their business:

“This agency helped me a lot to get real media coverage. They exceeded my expectations and I ended up getting verified on Instagram shortly after.”

Delivered the work in a timely manner and exceeded our expectations considering the price we paid. Overall a positive experience.

“They got us into Entrepreneur magazine and another top publication in a short time. Great service.”

IssueWire

Listed below are some legitimate reviews pulled from Trustpilot written by customers who have used IssueWire to help spread the news about their business:

“I had a small issue with my article, and the great team at IssueWire resolved it immediately. Issuewire’s team are the utmost professionals that can resolve issues quickly and efficiently and do so very courteously. Outstanding customer service in an all around great company! I highly recommend their services.”

“They promise you first PR for free and clearly state that it’s supposed to be a Tier-1 distribution. But after publishing, your article will nowhere to be found and they’ll prompt you to ‘add promotion’ and pay a nominal fee. I’d rather pay a truthful company twice that amount than people who mislead customers.”

“Only used Issuewire for the first time this week and so far have had good results with the Tier 1 package of theirs. Live chat support was pretty quick to answer on how long until my Press Release goes live. Overall really great experience with these guys. Would recommend it.”

Which Press Release Service Should You Choose?

Sitetrail and IssueWire both offer online press release distribution services, and both have intuitive websites. However, in our opinion, IssueWire has some distinct advantages that make them the best press release distribution company, as we’ve talked about.

However, if you’re still unsure about which is best for your particular needs, let’s look at some scenarios that might help you decide.

Choose SiteTrail if:

You don’t mind paying more initially to have access to unlimited channel and country distribution and access to their editorial writing team included in every package.

Choose IssueWire if:

You have a lower budget and don’t mind losing out on distribution to news platforms and other benefits while gaining your first single PR distribution for free.

Frequently Asked Questions

Does SiteTrail or IssueWire charge more for their basic package?

Sitetrail charges more for their basic package, but they provide press release editorial writing and distribution to news platforms.IssueWire charges $0 for your first single PR order of their basic package, but it does not include press release editorial writing or distribution to news platforms.

Do I need to create an account to submit a press release with SiteTrail or IssueWire?

No, you do not need to create an account in order to submit a press release with Sitetrail. However, you do need to create an account in order to submit a press release with IssueWire, even for the free trial.

Does SiteTrail or IssueWire offer unlimited distribution channels and countries?

Sitetrail offers unlimited distribution channels and countries in all packages above basic. IssueWire offers limited distribution channels all within the United States.

What is the best press release distribution service?

The best press release distribution service depends on your goals. A reputable company will provide you with a press release service that provides superior writing and distribution capabilities. A company that can provide excellent customer support and that can customize its services to meet your individual needs is also an excellent choice.

What is a press release distribution service?

A PR distribution company can send out your news releases to several different media sources. They specialize in putting together customized news releases, and the news distribution company will take care of mailing, faxing, and even printing your materials so that you don’t have to worry about them. 

The distribution services usually charge more than you would pay to have a professional write your release, but you end up saving money in the long run because a reputable service will mail your materials for less than you would pay a professional business to do the same thing.

What is the best press release distribution service?

The best press release distribution service depends on your goals. A reputable company will provide you with a press release service that provides superior writing and distribution capabilities. A company that can provide excellent customer support and that can customize its services to meet your individual needs is also an excellent choice.

What is a press release distribution service?

A press release distribution service can send out your news releases to several different media sources. They specialize in putting together customized news releases, and the news distribution company will take care of mailing, faxing, and even printing your materials so that you don’t have to worry about them. 

A PR distribution service will usually charge more than you would pay to have a professional write your release, but you end up saving money in the long run because a reputable service will mail your materials for less than you would pay a professional business to do the same thing.

How do I distribute a press release for free?

Many people ask this question and want to know how to distribute a press release for free, especially if they have just developed a new product. In order to distribute a press release for free, you write the press release and distribute it yourself. Be aware, however, that this free method may cost you more in time than it is worth.

Are press releases worth it?

Press releases are a great way to get the word out about your product and business. Whether it is worth it depends on your unique business needs. It is best to put together a marketing strategy that incorporates a press release plan.

How do you distribute a press release locally?

Begin by writing a press release for your local audience. Once you have done this, reach out to local news outlets to discuss getting your news published. The better written your press release, the better your chances of getting it broadcasted locally.

Why do companies issue press releases?

Why issue a press release? You might think that a simple press release is all that you need to do in order to get the word out about your new product or service. However, that’s not the case. 

If you want to ensure that your press release is picked up and distributed, you need to make sure that you follow a number of important steps to ensure that your press release has the best chance of success. 

Any company that wishes to issue a press release should follow these steps:

  1. Write a great press release.
  2. Reach out to media outlets that your customers are connected with.
  3. Ensure your press release gets published.

Are press releases outdated?

Since press releases are still used routinely and are a major component of online marketing, it is fair to assume that they are still important and relevant today.

How do I make my press release stand out?

In our experience, press releases are written, distributed, and edited with the same attention to detail as any other magazine or newspaper story. 

In addition to this attention to detail, a successful press release must generate attention and stand out. The best way to accomplish this is to study other press releases and determine how you can make yours unique. Find inspiration from those who were successful before you.

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